Ruben Noel

AI agents and coding

2,000+ hours

I've worked with AI agents and learned about AI for more than 2,000 hours: the documentation, courses and countless YouTube videos. I've taken in far more than this page can show.

• I direct teams of AI coding agents every day and review what they built overnight. I learned it in IndyDevDan's Tactical Agentic Coding, Ray Amjad's Claude Code class and daily practice.
• I understand how agents work and where they fail. That includes the safety basics: a human in the loop, the least access each agent needs, and never one agent that holds private data, reads outside input and can send things out. I learned it from daily practice and one lesson a day.
• In 2025 I built my first AI system for my bachelor thesis: it found and sorted sources, helped me plan the structure and gave feedback on my writing.
• I'm not an engineer: I have basic Python and basic architecture knowledge. What I do is build and orchestrate multi-agent systems and engineer their context; AI agents write the code under my direction. I learned the basics in Harvard's CS50 Python and CS50 AI and in daily concept lessons.
• I learned how databases and data relate by building my own life system in Notion.

Product, systems and business

I've built systems for my own life since 2021: paper notebooks, a life system in Notion, an AI system for my thesis, then Unity Systems from December 2025 and Lift (working name) since August 2026. Unity Systems was Lift's first version; it broke where its parts had to work together, and Lift is the rebuild.

• My real field is learning how to learn: how people take in knowledge, keep it and use it. I learned it through iCanStudy, Jim Kwik's Kwik Recall and Kwik Thinking, and years of teaching myself.
• I design from the user's day: what someone does each morning and why it matters to them.
• I always look for the simplest way that works.
• I know the problem from the inside, because I lived without direction and then built my own way out, and I'm far from the only one with that struggle.
• I also ran an online store in 2023, a story-driven YouTube project in 2026 and Orisons, an agentic layer for restaurants, which we stopped after a month to stay with Lift.
• My business training comes from the Steigenberger Academy, where I trained in hotel and tourism management from 2016 to 2020, and a bachelor's in tourism management at IU from 2020 to 2025. In 2022 I earned the German trainer certificate (AEVO).
• On startups I read Zero to One, The One Thing, The 4-Hour Workweek, The Millionaire Fastlane, Good to Great and Walter Isaacson's Steve Jobs.

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Sales and marketing

In 2023 my co-founder Philipp and I spent a year in Canada and the US, and we ran an online store there, Redream Media, with Facebook ads and social media marketing.

• I served guests face to face for six years, from a luxury hotel to the VIP area of the Allianz Arena.Source: my jobs from 2016 to 2022.
• I learned to build offers so good that saying no feels stupid from Alex Hormozi's $100M Offers, and it became one of my principles.
• I learned funnels, traffic and marketing as serving one chosen audience from Russell Brunson's Expert Secrets and Traffic Secrets and Seth Godin's This Is Marketing.
• I learned storytelling and speaking from Skillshare's Storytelling for Leaders, Vinh Giang's STAGE Academy and two months on a story-driven YouTube project.
• I learned ads and social media through Skillshare courses on Facebook Ads and Social Media Marketing.
• On selling and persuasion I read Jordan Belfort's Way of the Wolf and Og Mandino's The Greatest Salesman in the World.

Design and visual taste

I judge and direct every design round of our product myself: I pick, I reject and I say why.

• My eye comes from years in hotels and hospitality, where how things look and feel is the whole job, from making videos and pictures, from building my own systems, and from years of looking at good work: films, photography, apps and brands.
• I learned video and film through Kolder Creative's video courses (DaVinci Resolve, Premiere Pro, After Effects), Skillshare editing courses and my own YouTube project.
• I've watched most of the major films.

Philosophy: what I believe

I give my best, then let go of the outcome.

• I serve the moment in front of me as well as I can.
• Preferences are the root of fear and frustration, so I stay calm when plans change.
• I commit deeply, and I enjoy the hard work.
• My failures are my real teachers.
• Money is fuel, not the goal.
• A system helps, but you still have to do the work.
• I learned this from Michael Singer, from the Stoics through Ryan Holiday and Marcus Aurelius, from Robert Greene's The 48 Laws of Power and Mastery, from Miyamoto Musashi, from Alex Hormozi and from my own failures.

Spirituality

I meditate, and I follow the lessons of the Self-Realization Fellowship, the path of Paramahansa Yogananda.

• The habit I value most is watching my thoughts and emotions instead of being pulled by them, because it lets me decide more clearly and with less ego. I learned it from Michael Singer's course Living from a Place of Surrender, which I've gone through three times since 2023, and from all of his books.
• Yogananda's Autobiography of a Yogi got me hooked on spirituality. Since then I've read Eckhart Tolle, Ramana Maharshi, Deepak Chopra, the Bhagavad Gita, Thich Nhat Hanh, Sadhguru and Alan Watts, and I've watched many videos.
• I learned mindset, imagination and visualisation from Napoleon Hill and Joseph Murphy.

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Learning

I taught myself almost everything I use, and now I learn most of it with AI as my teacher, twenty-five concepts a day.

• I've watched years of documentaries: physics and the universe (One Strange Rock, Neil deGrasse Tyson, Brian Cox), the Egyptians, Rome, Greece, World War II, technology, AI and business.
• I tie habits to cues and check them every day. I learned it from Atomic Habits, Deep Work and The One Thing, and from Ali Abdaal's course on Skillshare and his book Feel-Good Productivity.
• I also learned from Blake Boles' The Art of Self-Directed Learning and Jim Kwik's Limitless.

Character, and the books that show it

My grandmother called me a "five-minute player", because I started things and dropped them as soon as they got hard. That changed.

• I enjoy hard work and hardship. David Goggins' Can't Hurt Me and Never Finished changed my life.
• Ryan Holiday's Courage, Discipline and The Obstacle Is the Way show what I hold to: courage, self-control, and turning obstacles into the path.
• I failed my first 100 km run in Italy when my kneecap popped out, and I count it among my teachers.
• My day has a rhythm: I review the night's work, plan, think, learn, work out, eat clean and sleep.
• I'll give this the next ten years, every waking hour.